Digital marketing is powerful today
If you have been in the marketing world for a few years now, you may have realized the influence of digital media today. Digital marketing is not very difficult to understand; it is the promotion of products and services to a specific target audience on digital channels and platforms.
But what differentiates digital marketing from traditional marketing is its targeting and interactiveness. While traditional marketing forms like TV ads, radio ads, and out-of-home billboards focused on reaching out to a large mass, digital channels use precise targeting features to reach out to only relevance consumers. In addition, there’s real-time exchange of feedback and opinions on digital media between brands and consumers, thus taking interaction to a new level.
But if you are new to the domain, here are 7 types of digital marketing you should know about:
Search Engine Optimization (SEO)
The concept of Search Engine Optimization (SEO) is not new in the marketing world. It is the process of pushing a website’s rank higher up organically on the results page of search engines like Google, Yahoo, and Bing. The success of SEO strategies depends on a number of factors, but the most important factor to keep in mind is keywords, which are the various terms users type in the search bar. Although search engines have their own ranking algorithms, businesses have to focus on using the right keywords in their web content in order to climb to the top of SERPs.
Search Engine Marketing (SEM)
While search engine optimization (SEO) aimed at pushing up website ranking through unpaid traffic, search engine marketing (SEM) aims at doing so through paid traffic. Google Adwords is the most popular form of search engine marketing. Here marketers pay Google an amount of money for showing their ad on a spot on the search results page.
Since Google is the most popular search engine today, Google Adwords gives marketers a unique opportunity to drive website traffic and increase conversions. But it’s important to know that success of SEM depends on the use of keywords and advertising budget. Search engine marketing is a form of pay-per-click (PPC) advertising, which requires advertisers to pay search engines on the number of clicks received on their advertisement.
Social media marketing
Ever since social media channels, such as Facebook, Twitter, Instagram, Snapchat, Google+, and LinkedIn, etc. have emerged, social media marketing became a new form of digital marketing. Marketers have leveraged the power of these channels to promote and sell their products and services.
The reason behind such a high adoption of social media marketing is simple: these channels allow real-time communication between brands and consumers. But more than this, it can provide insightful data to marketers to gauge performance and take corrective actions. Social media marketing is one great way of increasing brand awareness and building brand loyalty through digital media.
You may have experienced the hype around content in today’s online marketing domain. After all, it’s widely believed that content is the king. This is where content marketing becomes important as a process of delivering relevant and superior-quality content to online users. The objective behind content marketing is simple: to help the business increase leads and sales. But in order to achieve this objective, a business has to create interesting, engaging and relevant content. Content marketing is actually great because it blends outstanding content with other forms of digital marketing like social media marketing and SEO.
Email marketing is considered one of the best marketing channels for increasing conversions. You must have seen the barrage of promotional emails you get in your mailbox. While some people may find it annoying, others actually subscribe to such promotional offers. Email marketing is a great way to keep these subscribers updated with latest offers, content, product, etc. Doing so helps a business form stronger relationships with prospects and consumers, and increase brand trust and loyalty.
Email marketing campaigns help in gathering a list of subscribers earned by providing them with valuable content. Such subscribers are more likely to become actual customers when they move down the conversion funnel.
For those of you who don’t know, affiliate marketing allows you to recruit people who can get leads for your business. These affiliates act as salespeople who you recruit on a commission basis. The amount of commission, however, is figured out by you. While some businesses offer a flat rate, others offer a percentage of sales as commission to affiliates.
Affiliate marketing is perfect for e-commerce, B2C businesses. The best part of this form of digital marketing is that it doesn’t cost you anything. It helps you to track direct sales and where such sales are happening the most. This is one form of marketing that’s gaining increasing importance, especially in today’s age of digital media.
Influencer marketing is relatively a newer concept, but it’s certainly profitable and exciting as a form of digital marketing. This form of marketing uses people who have a strong influence on a brand’s target market. It becomes a good way to leverage such influence and generate traffic and sales.
For example, a brand may hire a popular celebrity to endorse it before the target market. This is because the celebrity already has an influence over consumers who are likely to get inspired by them to buy the product. Influencer marketing as a form of digital marketing has become all the more popular after social media came into the picture. It’s a great way to reach out to millions of people without spending a whopping sum.
Digital marketing is a highly dynamic domain. Brands are likely to get ample opportunities to market their products and services more effectively. There’s data, insights, ideas, research and everything marketers need in order to keep pace with the competition. It won’t be wrong to say that the aforementioned formed of digital marketing are blurring the lines between brands and consumers, making the marketing process more interactive, personalized and engaging.